The Posh Daily
The Posh Daily is an interactive media & blogging organization on campus, dedicated to individuality, creativity, and digital innovation. We host and cover programs on campus as well as some of our own. Our main goal is to highlight and foster creativity.
Black #000000
White #FFFFFF
The Posh Daily’s logo is a monochrome initial stamp surrounded by a circle. The “PD” located within the circle represent the Posh Daily’s name. The black and white color palette allows for imagination. It leads the consumers of the Posh Daily to focus on the abstract. Although The Posh Daily audience tailors to creatives Posh’s logo is bland in comparison. The logo is easily malleable allowing consumers to inflict their own meaning on what The Posh Daily may mean to them, thus carrying out their creative side.
The circle represents the community that The Posh Daily creates as it is a community for creatives. While the circle is feminine, the harsh lines within the circle are masculine, making the logo a perfect harmony.
Other names acquainted with the brand of The Posh Daily: Posh, PD, The Posh Daily
A story for every style.
slogan
Four years ago, a student organization was established with the intent to highlight the exclusive fashion sense upheld in Albany. Through the use of their personal blog and social medias the group highlighted fashion from both on and off campus, and occurring fashion news, trends, and events. Since then it has evolved as an organization. The Posh Daily was designed to be a platform for upcoming talents from campus students creatives, artist, stylists, photographers, models and much more. A slect few creatives on campus come together to produce creative content that is not limited to: video content like UA Code, a podcast called Poshcast, editorial work, and programs tailored to The Posh Daily’s audience. In addition to establishing a series of initiatives which explore the opinion of the students attending the University, building a heavy social media presence in within the student life community. The Posh Daily has adopted the organization slogan “A style for every story,” which illustrates our creative lens in the content we produce or highlight. It is centralized through media and broadcasting with a heavy social media presence in which it depends on.
Audience.
As an organization tailored to African-American youth from ages 17 to 24, in a college setting, there are many concepts that we must look out for: 1) language barrier, 2) representation, 2) conciseness. These specific attributes aligns with the audience group that we hope to reach along with a few overlap. Although the audience seems quite direct and concise, it is actually a huge demographic to reach for a student organization which is very small in numbers.
A lot of code switching occurs as The Posh Daily tries to reach its audience through the black vernacular while still embodying the “upperclass” mindset in which The Posh Daily is based.
Above the Rim Flyer
The Posh Daily is highly centered around African-American pop culture. Every year, Posh hosts a basketball tournament, which has became one of Posh Daily’s highly sought events.
For this flyer, I tried to play on Like Mike, a 2002 fantasy sports-comedy film, starring Lil' Bow Wow and Morris Chestnut. I place the main-character on the academic podium, a very popular setting on the University at Albany campus. The picture has been edited so that he is no longer wearing his original sneakers but Off-White Blazers, a sneaker that is well liked for Posh Daily’s audience. On the shoe, a gum is placed in which the Posh Daily’s logo is imprinted.
Thdn way in the back a basketball hoop is placed, imprinted with the Posh Daily’s logo.
